Capitalism ii negative brand loyalty
![capitalism ii negative brand loyalty capitalism ii negative brand loyalty](https://3c3om01yrod0fs2t838h82el-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/Depositphotos_39331939_l-2015.jpg)
Should an affordable price be considered as the lowest price a consumer can find on the relevant market or should it be considered as the fair price, which takes into account the moral and internal value of the good and its costs of production? In the past, affordability was associated with low prices. In order to answer this question, we must first determine what constitutes an affordable price. In other words, can stakeholder capitalism allow for profits to coexist with affordable, ethical and high-quality products? Affordability, but at what cost? Given this paradigm shift that has transformed modern business, the outstanding question is whether stakeholder groups with inherently opposing interests, which have been taught to compete against each other for decades, such as customers and investors, can build sustainable relationships from which they can both prosper. Rather, the objective is to create long-term value through sustainable relationships. With this new way of doing business, companies have shifted their priorities their highest priorities are no longer maximizing profits and enhancing shareholder value at the expense of other stakeholders, as they did in the past. The new capitalism is that businesses are here to serve their shareholders, but also their stakeholders - employees, customers, public schools, homeless and the planet.” We’re going to see a new kind of capitalism-and it won’t be the Milton Friedman capitalism, that is just about making money. At a recent roundtable discussion, Marc Benioff, Chairman and co-CEO of Salesforce, described it best: “Capitalism, as we know it, is dead.
![capitalism ii negative brand loyalty capitalism ii negative brand loyalty](https://www.dvdsreleasedates.com/covers/capitalism-a-love-story-dvd-cover-92.jpg)
![capitalism ii negative brand loyalty capitalism ii negative brand loyalty](https://images.theconversation.com/files/71247/original/image-20150205-28608-1o9409p.jpg)
Friedman’s shareholder capitalism is progressively giving way to a new type of capitalism, stakeholder capitalism. Times have changed, and so have the place of stakeholders within the company. However, with Corporate Social Responsibility (CSR) increasingly used by companies as a moral value, ethics has finally made its way into business relationships as a commitment to consumers and society or even within products. This inherent sense of competition became the norm in business conduct, placed at odds with ethics and morality in business relationships. The Brooklyn native forged the thinking of the business world for decades, convincing us that shareholders and managers’ interests are in competition with other stakeholders. This shareholder-centric vision of things purposely sidelined other stakeholders, as Friedman considered investors to be the primary stakeholders. Any consideration which did not ultimately increase profits was considered by the economist to be a threat or a means to divert financial resources from the investor. Milton Friedman firmly believed that the only purpose of the capitalist system is to generate wealth for the investor. “There is one and only one social responsibility of business - to increase its profits.” Capitalism as we know it today was largely conceived and built around this quote and its subsequent philosophy. Trust and Loyalty: Keys to the success of stakeholder capitalis m by Thomas Clergeot. Thomas Clergeot, ESSEC Business School Alumnus and Compliance Officer at BNP Paribas Asset Management Belgium, puts shareholder and stakeholder capitalism under the lens and calls for a change in how we perceive price and profits.